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Tutorial Competitive intelligence 2 min read

How to know the day a competitor changes its pricing page

Watch each competitor’s pricing page with a rule about prices, plans or limits, and get an alert the day it changes, with the plan that moved and the before and after. Here is the setup, including annual price toggles.

Alex Lead Product Designer
UpdatedOctober 17, 2026 Read time2 min AudienceProduct marketing, pricing and sales teams
Monity’s setup verification on an Apple store page: Verified · watching MacBook Air starting prices, 13-inch and 15-inch

To find out the day a competitor changes its pricing, watch its pricing page with a monitor that reads the plans and prices, not just the pixels. In monity.ai you give it the page and a rule such as “tell me when the price of any plan changes”. Each check compares the plans with the last one and the alert names the plan that moved, with the old and the new price. Every version is kept, so you can also say when it changed.

Why pricing pages are easy to miss

Pricing pages change quietly: a plan gets a new price, a limit moves to a higher tier, a free trial gets shorter. Nobody announces it, and the page often looks almost the same. A screenshot comparison also catches rotating testimonials and banners, so the alert that matters gets lost among the ones that don’t.

Step 1: Watch the pricing page

Tell the assistant which page to watch and what matters: “Watch https://linear.app/pricing and tell me when the price of a plan changes”. It creates the task and writes the rule.

A Monity task named Linear · plan prices with the rule: The price of any plan has changed
The task and the rule the assistant wrote from a one-line request.

Step 2: Check what Monity reads

A few minutes after you save, Monity’s AI opens the page, finds the prices and confirms that it reads them the same way twice. The task then shows Verified and what it watches.

Monity’s setup verification for linear.app/pricing: Verified · watching the price of each plan, with Free $0, Basic $10, Business $16 per user a month and Enterprise Custom
Setup verification by AI on a real pricing page: what Monity reads, plan by plan.

Be specific in the rule. “The price of each plan” gives you the four prices above. Asking for “plan prices and limits” makes Monity read the whole comparison table instead, which is right if you also care when a limit moves.

Step 3: Handle monthly and yearly prices

Many pricing pages show yearly prices by default and monthly prices behind a toggle, or the other way round. Add a browser action that clicks the toggle before each check, or create two tasks, one for each view.

Step 4: Send it to the team that acts on it

Send pricing alerts to the Slack or Teams channel your revenue or product marketing team reads, or into a Google Sheet as a running log. Every channel is on every plan. Each alert carries the AI summary, such as “Pro went from $49 to $59 per seat. Other plans unchanged.”, and a link to the before and after.

Step 5: Keep the history

Every check is kept with its time, screenshot and summary. When someone asks when a competitor raised its prices, the task’s history has the answer.

How often to check

Pricing pages change a few times a year, so checks every few hours are enough. The free plan checks every 3 hours; Personal 1k every hour; Personal 5k, Business 1k and Business 10k every 15 minutes.

Related: tracking competitor prices automatically, sending website changes to Google Sheets, competitor monitoring and what teams do instead of checking competitor pages by hand.

FAQ

Questions people ask

Can I watch all my competitors’ pricing pages at once?

Each page is its own task. Business accounts can import a list of pages at once, each with its own rule.

Will rotating testimonials or banners trigger alerts?

Not with a rule about prices: Monity reads every change against the rule and stays quiet about the rest. Every check is still kept.

Can I see what the page looked like last month?

Yes. The task’s history keeps every check with its screenshot, so you can open the version from any date since you started watching.

What about prices that depend on the number of seats?

Add browser actions that set the seat count before each check, or watch the per-seat price shown on the page.

Written by

Alex

Alex leads product design at Monity, where the goal is simple: make powerful website monitoring feel effortless. From the plain-English setup flow to the way every alert is laid out, Alex.'s work is about removing friction so anyone — not just technical teams — can watch the pages that matter. Here, Alex writes about product design, usability, and the craft of making complex tools feel calm and obvious.

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