What is brand monitoring?
Brand monitoring is the practice of continuously watching the public web pages where your company, product, executives, or category come up — and acting on what changes there.
Most brand teams already know which pages matter: their G2 / Trustpilot / Capterra listings, their Wikipedia entry, news outlet tag pages that cover them, the comparison roundups that decide which tools get evaluated, the Reddit and HN threads that come up in every category conversation, and their own press / status pages. What they don’t have is a way to know the moment any of those changes.
That’s what Monity does. You point it at the URLs that matter; it checks each one on a schedule and pings the right person when something changes — with the diff, screenshot, and an AI summary attached.
Brand monitoring vs social listening
The two terms get used interchangeably, but they cover different surfaces. Most teams need both.
| Social listening | Brand monitoring (Monity) | |
|---|---|---|
| Input | A keyword / brand name | A list of URLs that already matter |
| Surface area | X, IG, TikTok, Facebook | Reviews, news, threads, Wikipedia, your own pages — anywhere with a public URL |
| Mechanism | Crawls firehoses for any mention | Watches the specific pages you choose and detects change |
| Output | Volume / sentiment dashboards | Routed alerts with diff, screenshot, and AI summary |
| Best at | Spotting emerging conversations | Catching the changes you knew to look for, the moment they happen |
Monity is not a Twitter / Reddit firehose scanner. If you need that, run a social listening tool alongside Monity. Monity covers the half most tools ignore: the public pages you already know to check manually, watched continuously and routed structurally.
How Monity does brand monitoring
- Paste a URL. Your G2 page, your Trustpilot listing, a specific Reddit thread, a TechCrunch tag page, your own /press page — anything public.
- Describe what change matters. In plain English. “Alert me when a new review appears.” “Alert when our G2 rating drops.” “Alert when this thread gets a new top-level comment.” Monity’s AI turns that into a monitor condition.
- Pick a cadence. 12 hours on Free (Basic), down to 15-min on most paid tiers, 5-min on Personal Large and Business Large+, and 1-min on Enterprise. Each check captures the page, diffs it against the last one, and runs your condition.
- Route the alert. When the condition fires, Monity pings Slack, Teams, Discord, email, Google Sheets, or your webhook — with the diff, screenshot, source URL, and an AI summary all attached.
- Keep the history. Every check is archived; every alert is logged. You get a clean timeline of how each page evolved, useful for audits, retros, and reporting.
Metrics that matter
Monity is built around time-to-knowledge — the gap between a page changing and your team seeing it. That’s the number most brand teams should be optimising for. Sub-minute alerts mean a new review, a Wikipedia edit, or a press mention reaches the responsible person before it compounds.
Pair that with the audit timeline (every change captured, with evidence) and you get a clean record of how external pages about your brand evolved over time — useful for crisis retros, board updates, and competitor benchmarking.
A starter brand-watch list
If you’re setting up brand monitoring for the first time, here’s a sane starter set of monitors — most teams hit useful signal within the first week:
- Each of your review-site product pages (G2, Capterra, Trustpilot, G2 Crowd, TrustRadius), watching for new reviews and rating changes.
- Your Wikipedia / Crunchbase entries, watching for any edit.
- The tag pages of the 2–3 news outlets that cover your category.
- The top “X alternatives” pages for your nearest competitors, watching for you being added, removed, or re-ranked.
- Your own /press, /status, /security, and /changelog pages, watching for unintended edits.
- One or two specific Reddit or HN threads that keep coming up in your category, watching for new top-level comments.
That’s typically 12–20 monitors. You can run all of them on Monity, route the noisy ones to a digest channel, and keep critical ones (e.g., Wikipedia edits) on instant alerts.