Automate PR and media tracking

What is automated PR and media tracking

Automated PR and media tracking helps you monitor press releases, blogs, and news articles for mentions of your brand, competitors, or industry topics. With monity.ai, you can track relevant sources in real time and get notified the moment new coverage goes live.

Instead of relying on manual searches or delayed alerts, you receive clear summaries of key mentions—so you can react quickly, share insights across teams, and stay informed on how your brand is being represented.

Why it matters

Media coverage can influence public perception, investor interest, and customer trust. Missing a key mention—or failing to respond in time—can mean lost opportunities or unanswered criticism. Real-time media tracking ensures you're always aware of what’s being said and where.

Who is this use case for

• PR teams: Stay informed on brand mentions and respond quickly to coverage
• Marketing teams: Identify media opportunities and share highlights across channels
• Executives: Monitor visibility and reputation in the public sphere
• Comms teams: Keep internal stakeholders up to date on press activity
• Agencies: Track client coverage and deliver real-time reporting

How it works

• Add page URLs – Monitor news websites, press release feeds, blog sections, or competitor newsroom pages
• Configure settings – Choose scan frequency and set up alerts for key terms like company name or industry keywords
• Define what to track – Target specific mentions, article sections, or author updates
• Let AI take action – AI monitors and detects new content
• Get alert when changes happen – Receive summaries when new articles or mentions appear
• View full change history – Access the full record of detected changes with visual comparison and structured content revie

Key benefits

• Monitor media and press coverage in real time without manual searches
• Detect brand, competitor, or industry mentions across any source
• Automatically summarise key highlights for internal sharing
• Respond faster to press opportunities or reputational risks
• Strengthen your PR and media strategy with actionable insights

monity.ai gives PR and marketing teams a reliable way to stay informed on how their brand is represented across the media landscape. With automated tracking and summarised updates, you can stay responsive, informed, and ahead of the story.